How to set up Event Goals in Google Analytics

Use Google Analytics to track event goals to better understand the return on investment for your marketing efforts.

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Rank #1 On Google With A Google My Business Listing

With a Google My Business listing, you will show up in search results when people are searching for your business no matter your website ranking.

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10 Ways To Make Your Lead Generation Website Convert On The First Visit

Visitors convert on their first visit to a site more than 80 percent of the time.

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6 Must-Haves for Donation-Driven Websites

We looked at 9 donation-driven, non-profit websites and noticed they all had 6 things in common. Follow these guidelines for a high-conversion design!

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Blogging Basics for Businesses

Learn why you should be blogging and how to start!

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5 Ways to Turn an Error into an Opportunity: Designed 404 Pages

A 404 page is what a user sees when they attempt to navigate to a page that doesn’t exist on a website. It’s a necessary component of any website, but why not use it for something more than just an error message?

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Tagline Tips to Boost Conversion Rates

Just do it. Where’s the beef? Have it your way. Can you pair these taglines with their respective brands? I’m guessing you can. That’s because good taglines do their job – they help you identify the business they represent by capturing the mission, promise and brand essence in a short, memorable phrase. Taglines have been […]

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5 Strategies for Improved A/B Testing

Marketers and designers are using A/B testing more and more to better understand what drives certain visitor actions. Improving your A/B testing methods will give you a better glimpse into user behavior and ultimately help increase your conversion rate. The call to action and it’s wording, size, color and placement, the headline and product description, […]

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