Blog
Powerful Internet Marketing Strategies You Can Implement Immediately
February 25, 2018
You know that internet marketing is important. You know that you need to promote your business online. But how do you do that? Here are some simple strategies to get started immediately.
6 Guidelines For Writing Successful B2B Lead Generating Emails
January 30, 2018
Achieve your marketing goals with these six simple guidelines for successful B2B email marketing.
The great HTTP to HTTPS migration
September 10, 2017
After years of prodding, Google is finally pushing everyone over the HTTPS ledge. Here are some things to keep in mind for the transition.
What is WordPress? The answer(s) might surprise you.
September 5, 2017
Most people think WordPress is a blogging platform or a theme-based, ready-made website builder. While both of these uses are accurate and common, the WordPress platform can be so much more.
10 Ways To Make Your Lead Generation Website Convert On The First Visit
April 11, 2017
Visitors convert on their first visit to a site more than 80 percent of the time.
6 Must-Haves for Donation-Driven Websites
February 10, 2017
We looked at 9 donation-driven, non-profit websites and noticed they all had 6 things in common. Follow these guidelines for a high-conversion design!
The Crazy Egg Guide to Email Marketing Software Providers
October 26, 2016
Read on for comprehensive reviews of MailChimp, AWeber, Campaign Monitor, Emma, Salesforce Marketing Cloud, IBM Marketing Cloud, and Adobe Campaign Enterprise Solution.
Neon Signs of the Eastern Sierras
August 2, 2016
Neon signs encountered on a 400 mile drive through the Eastern Sierras
Automatic City Lookup with Google's Location API
January 10, 2016
Decrease form fatigue by using Google's location API to lookup a City and State from a ZIP code.
Using the MailChimp API to Collect Email Signups
September 29, 2015
A real-world application of MailChimp's API: custom building a super MailChimp simple signup form without using any external scripts.
Good design is like a good burger.
September 12, 2015
The value of a well-designed website or logo that achieves business objectives is equitable to the cost.
Developing a 1940s-inspired Color Palette for Kensington Video
August 23, 2015
Since Kensington Video is very film-focused, we set our sights on film and art from the 1940s era to lend inspiration...
5-Step Plan for Social Media Marketing
April 14, 2015
5 steps and resources to help you start using social media for your business.
Quantified Anything: Turning Google Sheets into a Backend Database
April 2, 2015
How to use Google Sheets as a simple backend solution for a small website.
What I learned at the 2015 AIGA Y Conference in San Diego
April 1, 2015
A rundown of all the speakers and key things I took away from each of their talks.
Get back to nature with Pantone’s Spring 2015 Color Palette.
February 15, 2015
Expect to see more nature-inspired, minimalistic hues in Spring 2015.
Center and crop images with two lines of CSS
January 22, 2015
How to tackle a hard but common problem with nothing but CSS. Three more lines can get you retina support. Beautiful cover images are only a step away.
4 Power-Couples Who Inspire Us
December 22, 2014
Cris and I have a business partnership, but we’re also life partners. There are quite a few famous power-couples in the art and design world who we admire. Here are our top 4.
Open City Data
December 22, 2014
There are many cities around the United States and the world which are opening up their data sets to the public. San Diego wants to be next, here is a head start.
How I reached 1,681 people on Facebook in less than 24 hours: A guide to contest fundraising.
December 14, 2014
Giving is a great thing to do any time of year, but as long as everyone is sharing what they’re giving on this “special” date, why not take advantage of that and do a little social marketing.
5 Ways to Turn an Error into an Opportunity: Designed 404 Pages
September 14, 2014
A 404 page is what a user sees when they attempt to navigate to a page that doesn’t exist on a website. It’s a necessary component of any website, but why not use it for something more than just an error message?
If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.
July 23, 2014
Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment.
How to (Properly) Save Images for the Web
July 21, 2014
Saving images for the web can be a confusing topic, so here we present our philosophy for saving images for use on the web. When you break it down it comes down to three simple steps.
How to Buy a Domain Name
May 20, 2014
Everybody needs a personal domain name. This is how to find and buy one.
Design Basics & Tips for Non-Designers
April 12, 2014
Your success may very well depend on good design. And not just the success of the personal website or project you’re working on now. A basic understanding of design principles also makes you more a more marketable professional in any industry.
Hosting Your Domain Name With Pancake.io
February 17, 2014
I’m on a quest to find the simplest, cheapest way to get the content you create to show up on a browser that’s pointed to a domain name that you own. Right now the easiest front-runner is Pancake.io.
Get Ready for Fall with Pantone’s Fall 2014 Color Palette
February 6, 2014
The color of the year, Radiant Orchid, is at the center of this season’s color palette. This vibrant and bold handful of hues is sure to help you jump into the season in style!
Be on-trend this spring with Pantone’s Spring 2014 Color Palette.
November 21, 2013
Expect to see soft pastels paired with vivid brights to “create a colorful equilibrium” in Spring 2014.
5 Big Brands Use Animated GIFs in Emails in a Not-So-90s Way!
July 14, 2013
When most people think of animated GIF images, thoughts of terrible 90s “designs” come to mind. As these brands demonstrate, animated GIFs are making a not-so-90s comeback!
Get a fresh start this spring with Pantone’s Spring 2013 Color Palette
March 20, 2013
Spring colors suggest renewal, excitement, and a fresh start. I’m looking forward to what the next season has in store, and I’m excited about Pantone’s Spring 2013 Color Report!
The Success of Your Business Depends on Design
February 12, 2013
The visual design of your logo, business cards, website and marketing materials are the modern-day storefront of your business.
Tagline Tips to Boost Conversion Rates
January 3, 2013
Just do it. Where’s the beef? Have it your way. Can you pair these taglines with their respective brands? I’m guessing you can. That’s because good taglines do their job…
5 Strategies for Improved A/B Testing
December 28, 2012
Improving your A/B testing methods will give you a better glimpse into user behavior and ultimately help increase your conversion rate.
6 Email Marketing Software Reviews: Software For Every Budget
December 17, 2012
Looking for email marketing software that has all the features you want at the price you’re looking to pay? These are unbiased reviews of six email marketing providers for any budget ranging from free to enterprise email marketing solutions.
7 Outstanding Example Presentations Using Prezi
October 29, 2012
Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story.
5 Free Marketing Tools from Google You Need to Know About
September 28, 2012
With more than 1 billion search queries submitted to Google every day, Google houses a lot of data. Luckily for marketers, Google offers some great, free tools that provide access to this data.
11 Industry Leading Mobile Websites And Why They Work
August 30, 2012
In the U.S., 50% of all cell phones are smartphones. Yet even with half the market accessing the web from a cell phone, mobile optimized sites are not as frequent as you might think.
A Step By Step Guide To Creating a Google+ Business Page
August 23, 2012
Google+ can serve as a useful social media method, not just for its social capabilities, but for its search capabilities. Unlike Facebook, Google+ combines search and social – ultimately aiding your SEO.
Resources and Rules For Web Typography Newbies
August 10, 2012
Typography on the web has opened up to more than just web safe fonts. With web fonts on the rise, web typography is becoming a lot more interesting – and challenging.
6 Rules Every Minimalist Web Designer Should Live By
May 28, 2012
It’s important to remember that adding more elements to your design doesn’t equate to adding more value. Elements omitted from your design are just as important as what is kept.
Six Rule-Breaking Websites That Defy The Design Grid
May 10, 2012
Even in a design where the grid isn’t apparent, there is most likely an underlying grid system that the designer used as a foundation to build on and establish order and hierarchy.
Tired of Lorem Ipsum? Check Out These 12 Hilarious Image and Text Placeholders
March 30, 2012
Lorem ipsum can get a little boring if you use placeholder text often. And why fill your beautiful site with boring grey boxes when you’re waiting on images from a client? Try one of these hilarious alternatives for image and text placeholders!
3 Ways Color Gives Meaning To Design
March 13, 2012
Color is one of the most important design elements, if not the most important. Whether intentional or not, colors give meaning to design. They spur emotions and express values.
How to Create Remarkable Websites For Boring Products
March 5, 2012
Most web design projects don’t involve remarkable products. We live in the real world, where designing just another law firm website is the norm.
8 Typography Design Elements To Consider for Print & Web Design
January 24, 2012
Whether you’re designing for print or the web, good typography helps balance the visual structure of your design between the content and the visuals.