Average Engagement Time In GA4

April 14, 2023

Author: Angela Noble

Author: Angela Noble

GA4 is about to take the stage as the primary analytics platform for most websites with the depreciation of the original Universal Analytics (UA). If you still haven’t made the switch, you have until Jul 1, 2023 to do so. 

We put together a detailed guide on how to track your website’s performance in GA4. Many things are the same, it just takes a bit of digging and configuring to find them. Our blog post, How To Track Your Website’s Performance: Make The Switch from Universal Analytics to GA4, shows examples from our own website and sites we manage, and shows you where to find the same dashboards in both UA and GA4.

What Is A Good Engagement Time In GA4? 

If you’ve already familiarized yourself with the new reports and dashboards in GA4, you’ll notice a big focus on user engagement. Engagement has actually been a measure Google has been putting more and more importance on since 2016. It’s not surprising that GA4 is all about user engagement.

We’ve been tracking our own website data and our clients’ websites in GA4 since it was released. Based on that data, we’ve found average engagement times to be around 57 seconds. Our blog post GA4 Is All About Engagement: What Are Good Engagement Metrics? digs into the details of our findings.

Engagement is a super important measure of user experience. It’s already the key measure social media platforms use to determine how their algorithms serve posts. So it’s no surprise that Google is now using Engagement as a key measure in their search algorithm. 

Average Engagement Times In 2023

Here’s a sample of our GA4 data for Average Engagement Time in Q1 2023:

  • Our Consulting Company Website (nobleintentstudio.com): 0:45 (9,235 Views, 6,384 Users)
  • Our SaaS Website (zelolab.com): 0:47 (4,135 Views, 1,598 Users)
  • Software Company Website: 0:43 (404,546 Views, 178,985 Users)
  • Event Venue Website: 0:37 (16,006 Views, 9,779 Users)
  • Law Firm Website: 0:43 (3,323 Views, 1,333 Users)
  • Real Estate Investment & Property Management Company Website: 0:41 (1,404 Views, 569 Users)
  • Real Estate Investment & Property Management Company Website: 0:44 (4,658 Views, 1,889 Users)
  • Real Estate Investment & Property Management Company Website: 0:50 (6,419 Views, 1,655 Users)
  • Business Association Website: 0:46 (2,345 Views, 988 Users)
  • Flavor Manufacturer Website: 0:50 (23,876 Views, 8,071 Users)
  • Art Gallery Website: 1:02 (28,075 Views, 11,559 Users)
  • University Website: 1:04 (69,179 Views, 22,932 Users)
  • Restaurant Website: 1:07 (487,189 Views, 153,341 Users)
  • Luxury Travel Agency Website: 1:29 (10,252 Views, 3,805 Users)

Average: 57.55 seconds