What is WordPress? The answer(s) might surprise you.

Most people think WordPress is a blogging platform or a theme-based, ready-made website builder. While both of these uses are accurate and common, the WordPress platform can be so much more.

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10 Ways To Make Your Lead Generation Website Convert On The First Visit

Visitors convert on their first visit to a site more than 80 percent of the time.

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6 Must-Haves for Donation-Driven Websites

We looked at 9 donation-driven, non-profit websites and noticed they all had 6 things in common. Follow these guidelines for a high-conversion design!

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Using the MailChimp API to Collect Email Signups

A real-world application of MailChimp's API: custom building a super MailChimp simple signup form without using any external scripts.

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Good design is like a good burger.

The value of a well-designed website or logo that achieves business objectives is equitable to the cost.

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Developing a 1940s-inspired Color Palette for Kensington Video

Since Kensington Video is very film-focused, we set our sights on film and art from the 1940s era to lend inspiration...

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Get back to nature with Pantone’s Spring 2015 Color Palette.

This Spring’s minimalistic color palette derives its inspiration from nature. Think cooler, softer colors with subtle warm tones following an en plein air theme. For all the details straight from the source, see Pantone’s Spring 2015 Fashion Color Report! Marsala, the Pantone color of the year for 2015, serves as the foundation for this season’s palette. I personally […]

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4 Power-Couples Who Inspire Us

Cris and I have a business partnership, but we’re also life partners. There are quite a few famous power-couples in the art and design world who we admire. Here are our top 4.

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5 Ways to Turn an Error into an Opportunity: Designed 404 Pages

A 404 page is what a user sees when they attempt to navigate to a page that doesn’t exist on a website. It’s a necessary component of any website, but why not use it for something more than just an error message?

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If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.

Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment. Unlike other forms of advertising and marketing, it’s easy to see just how effective email campaigns are. You can see which subscribers opened your email, if and where […]

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Design Basics & Tips for Non-Designers

“Attractive things work better.” Don Norman surmises that aesthetic design changes perceptions and helps usability. Will viewers and/or users of your product or website perceive it to be professional and credible, or amateur and untrustworthy? Will their use of it come intuitively or will they be frustrated and confused? Your success may very well depend on good […]

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Get Ready for Fall with Pantone’s Fall 2014 Color Palette

The color of the year, Radiant Orchid, is at the center of this season’s color palette. This vibrant and bold handful of hues is sure to help you jump into the season in style! For a more on the designers and influencers who inspired the selection, read more straight from the source. I’ve put together an […]

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