What is WordPress? The answer(s) might surprise you.
September 5, 2017
Most people think WordPress is a blogging platform or a theme-based, ready-made website builder. While both of these uses are accurate and common, the WordPress platform can be so much more.
Get back to nature with Pantone’s Spring 2015 Color Palette.
February 15, 2015
This Spring’s minimalistic color palette derives its inspiration from nature. Think cooler, softer colors with subtle warm tones following an en plein air theme. For all the details straight from the source, see Pantone’s Spring 2015 Fashion Color Report! Marsala, the Pantone color of the year for 2015, serves as the foundation for this season’s palette. I personally […]
5 Ways to Turn an Error into an Opportunity: Designed 404 Pages
September 14, 2014
A 404 page is what a user sees when they attempt to navigate to a page that doesn’t exist on a website. It’s a necessary component of any website, but why not use it for something more than just an error message?
If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.
July 23, 2014
Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment. Unlike other forms of advertising and marketing, it’s easy to see just how effective email campaigns are. You can see which subscribers opened your email, if and where […]
Design Basics & Tips for Non-Designers
April 12, 2014
“Attractive things work better.” Don Norman surmises that aesthetic design changes perceptions and helps usability. Will viewers and/or users of your product or website perceive it to be professional and credible, or amateur and untrustworthy? Will their use of it come intuitively or will they be frustrated and confused? Your success may very well depend on good […]
Get Ready for Fall with Pantone’s Fall 2014 Color Palette
February 6, 2014
The color of the year, Radiant Orchid, is at the center of this season’s color palette. This vibrant and bold handful of hues is sure to help you jump into the season in style! For a more on the designers and influencers who inspired the selection, read more straight from the source. I’ve put together an […]