First impressions are extremely important, but they may be most important in the context of Internet marketing. That’s because websites have a very limited window in which they can make an impression on visitors and get them to convert. Straight North, a Chicago-based Internet marketing company, took the time to review more than 350,000 website conversions, and found that visitors converted on their first visit to a site more than 80 percent of the time. After that, the odds a visitor will convert drops significantly no matter how many times they return.
Given how important driving conversions is for Internet marketing, it’s key lead generation websites be optimized to drive those conversions immediately. The following presentation includes some important tips to keep in mind when designing or optimizing a site that will help it convert visitors right away.
Your first impression is the most important one, so make sure it counts.
Brad Shorr, who has more than 25 years of marketing, sales and management experience, is Director of Content Strategy for a leader among Internet marketing companies, Straight North, which provides SEO and PPC services. Shorr has been an active and respected blogger since 2005, and has been featured on reputable sites including Forbes and Entrepreneur.