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Custom Website and Ongoing Digital Marketing

Flavor Insights, Food and Beverage Flavor Manufacturer

Flavor Insights, a West Coast flavor house that was started by the creators of Muscle Milk, came to us at the end of 2020 with the need to completely redevelop their website.

We facilitated a half-day workshop to uncover who their target audiences are and how to communicate key messaging to them. During the workshop, we defined the content scope based on what pages would need to be created on the new website.

We worked with our content marketing partner Zettist to create SEO-optimized content for all of the website pages. This content-first strategy enabled our team to design the new website around the content, ensuring we effectively communicated Flavor Insights’ brand story and services while guiding website visitors to information and action.

After the launch, we have continued to work with Flavor Insights in partnership with the Zettist team to provide ongoing digital marketing services including SEO-optimized blog posts and LinkedIn marketing.

In the first month after the launch of the new website, traffic to the website doubled and we’ve seen organic search positions for keywords we are targeting begin to rise in position.

As a result of our LinkedIn Company Page strategy and management, we’ve seen page followers grow from 288 to 552 in the first 3 months.

Our average engagement rate on Page updates is 8.9% (while in comparison the average across LinkedIn is a low 0.35%). We’ve also seen impressions soar since taking over management of the page in April 2021.

graph showing Impressions from Jun 1, 2020 to Jun 30, 2021 with impressions climbing from the hundreds to the thousands.

We’re excited to continue the organic search and social media work we’ve started with Flavor Insights and continue to watch their online presence grow as a result.

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