Resources: Testing
If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.
July 23, 2014
Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment. Unlike other forms of advertising and marketing, it’s easy to see just how effective email campaigns are. You can see which subscribers opened your email, if and where […]
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Tagline Tips to Boost Conversion Rates
January 3, 2013
Just do it. Where’s the beef? Have it your way. Can you pair these taglines with their respective brands? I’m guessing you can. That’s because good taglines do their job – they help you identify the business they represent by capturing the mission, promise and brand essence in a short, memorable phrase. Taglines have been […]
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5 Strategies for Improved A/B Testing
December 24, 2012
Marketers and designers are using A/B testing more and more to better understand what drives certain visitor actions. Improving your A/B testing methods will give you a better glimpse into user behavior and ultimately help increase your conversion rate. The call to action and it’s wording, size, color and placement, the headline and product description, […]
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