4 Technical SEO Must-Haves

August 17, 2022

Author: Angela Noble

Author: Angela Noble

At Noble Intent Studio we dig deep into technical SEO when we build custom websites. We’ve found there are a handful of things we often see missing.

That’s why we’re building a tool to help developers and marketing teams make their websites better. Our new tool Zelolab helps teams audit, optimize, and monitor their websites.

Here, we outline four key technical SEO must-haves and how Zelolab is a resource for auditing your website’s performance for each point. These easy wins are must-haves when it comes to basic SEO.

1: Ensure Your Website Doesn’t Have Any Broken Links

Broken links are an all-too-common occurrence. They signal to Google that your website isn’t kept up to date and make it harder for Google to crawl and index your site.

Our past post “Why Broken Links Are Bad For Your Website and How To Fix Them” details in-length the types of broken links and the importance of fixing broken links.

Zelolab has a tool to audit page links. Try it now to ensure your web page doesn’t have any broken links!

2: Check Your Page Speed

Page speed is a factor Google uses when determining search rankings. Of course, the faster the better! Google Search Console and Google Page Speed Insights are go-to tools for checking your page speed.

Zelolab’s Page Speed Audit combines Google Lighthouse’s Performance Audit desktop and mobile scores to show them at-a-glance. You can view Performance, Accessibility, Best Practices, and SEO scores in one simple view.

Check this technical SEO must-have off your list by checking your page with Zelolab’s Page Speed Audit.

3. Submit A Sitemap

Since SEO depends on search engines’ abilities to crawl (read) your website, submitting a sitemap is a vital technical SEO step. Sitemaps provide information about the pages of your website and how they relate to one another.

This post from Zelolab outlines why sitemaps are important, how to create a sitemap, and how to submit a sitemap to Google.

4: Include Social Sharing Images

After you’ve gone through all the work of creating your website or webpage, it’s time to get it out into the world! Often, that means sharing it on LinkedIn, Twitter, or other social media sites. But what will your webpage look like when shared on social media? You can check how your page will be previewed when shared on social media by using the Social and Search Preview tool from Zelolab.

What you’ll see either in this tool or on the actual post creator in Facebook, Twitter, or LinkedIn is a preview of the Open Graph (OG) Image. This image has been (hopefully) set up in your page/post editor. The wrong image or no image at all could impact your page’s performance when shared on social media.

We recommend using the Yoast plugin (if your site is built on WordPress) to easily set up OG images on all your website’s pages and posts.

The exact image sizes shown on all platforms vary slightly. Here’s more information from Zelolab on OG images and how to optimize them.

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