LinkedIn Ads Management
LinkedIn Advertising for Flavor Manufacturer MANE
We’ve been offering LinkedIn Company Page management for B2B clients since early 2021. Since then, a lot has changed on LinkedIn, particularly the prioritization of paid Ads and promoted content which now make up around 50% of the feed.
Our goal in managing an organization’s LinkedIn presence is to get their Company Page’s content in front of the maximum amount of people. Knowing that organic (unpaid) posts only make up 2% of the feed (as of November 2024), we’ve guided some clients to begin using LinkedIn Ads to reach more people on the platform.
One client in particular, global flavor and fragrance manufacturer MANE, wanted to reach a new audience on LinkedIn. With LinkedIn Ads, we were able to target specific companies in specific regions with highly targeted content just for them.
“Working with Noble Intent Studio has transformed our company’s approach to LinkedIn advertising. Angela’s expertise turned our team’s initial apprehension into confidence… She took the time to deeply understand our brand and target audience, making compelling graphics and copy that truly resonated. She even helped us navigate ads on a global level, with weekly meetings after business hours to accommodate our international team’s time zones. We are excited to continue our partnership!”
— Karly Greiwe, Marketing Communications Manager at MANE (client since 2024)
We generated brand awareness to thousands of new contacts for MANE. We moved people from not knowing MANE, to awareness of MANE, to understanding of their capabilities and differentiation. We sent marketing-qualified leads to their sales team and are retargeting new contacts with ongoing email marketing campaigns.
How Our Performance Compares To Industry Benchmarks
There are many metrics and industry benchmarks we look at when evaluating LinkedIn Ads performance. Many of them are tied to how big your audience is, how big your ad spend is, and what your goals are.
There are a few that can be evaluated more objectively if a B2B benchmark is known.
As a Certified Databox Benchmarks Partner, we host a free Benchmark Group that calculates the median, top quartile, and bottom quartile B2B LinkedIn Ads performance. Members can join anonymously and see how their performance compares to the group. The group is made up of around 360 other B2B, Enterprise, and SaaS companies.
Here are a few of the results we achieved in the final months of our LinkedIn Ad campaigns with MANE.
Our Lead Form Completion Rate was 12.5% for Document Ads and 4.76% for Image Ads. Industry Benchmarks are between 3–15%, with anything more than 10% considered very good.
We’re excited about the results we’re generating through LinkedIn Ads for our clients. Our strategic approach is based on maximizing reach through targeted audience creation. We pair great content with a deep understanding of LinkedIn’s advertising platform, optimizing for our clients’ goals. To learn more about our strategy, download our free e-book on LinkedIn marketing.
Need help managing LinkedIn Ads? Our monthly management retainer starts at $1,500/month and we recommend an ad spend of at least $1,000/month. Schedule a complimentary consultation with us today.