Just Launched: New Website For Thomas Jefferson School of Law

August 29, 2023

Author: Angela Noble

Author: Angela Noble

We are thrilled to announce our latest website launch! We had the pleasure of partnering with the leaders at San Diego’s Thomas Jefferson School of Law to reimagine their website presence.

Their old site was a conglomeration of multiple sites from the last decade. It was built on Drupal (which made it hard for their internal team to manage and update), it had upwards of 10,000 pages, and was extremely difficult to navigate and find key information.

We started by doing in-depth research to determine what pages needed to stay, which could go, and what needed to be added. We spent the first couple months nailing down a sitemap that outlined around 100 pages. Then, we got to work writing SEO-focused copy for key pages, and worked as a team to edit and write copy for all 100 pages! Once the content was finalized, we desiged an intuitive user flow to guide website visitors to key information and conversion areas.

Behind the scenes, we set up a complex redirection plan to make sure the original 10,000 pages would redirect to a new page or the new URL structure of their 1,900 news and events posts—ensuring no search engine rankings were lost in the migration process.

It’s not hard to believe that our team spent around 350 hours working on this project during the last 10 months!

👨🏽‍💻 Drupal to WordPress migration
📝 SEO-focused copywriting
🧶10,000 page to 2,000 page refinement
📈 200% increase in average engagement time in first week since launch

Check out the brand new site here.

“Noble Intent Studio was extremely responsive whenever we needed assistance. The typical response time was less than one hour. Their contributions were always timely. And they stood ready throughout the project to assist with tasks for which the client was responsible. We found their willingness to engage with client needs and understand them so that they could incorporate those needs into the design most impressive. This contrasts with other designers who insisted on a cookie cutter approach.”

— Steven Semeraro, Associate Dean, Thomas Jefferson School of Law (client since 2022)