Brands on the rise and smart marketers are always on the lookout to scale their marketing efforts to maximize their sales and conversions. The emergence of Google My Business and ability to embed Google reviews on a website is a great opportunity for budding brands and businesses.
Customers love talking about their experiences with brands and their products. Many customers take the opportunity to leave Google reviews whether asked to do so or not.
Google reviews are considered User-Generated Content (UGC), or the content created by the existing users of a brand. User-Generated Content is the most authentic and genuine form of content found online since it is unsponsored and created by customers.
Moreover, more than 85% of potential customers utilize User-Generated Content while they are in the decision-making process. Taking advantage of this, a large number of businesses have begun to embed Google reviews on their website to get the maximum benefit from these reviews.
If you are unaware of the benefits of this strategy and the best tools that can be used, then you are in the right place.
The Benefits Of Embedding Google Reviews On A WordPress Website
Increase Website Engagement
Increasing website engagement is quite a challenging task, but is extremely important.
Website visitors stay longer and engage more with content when it is relevant and engaging. Customers take a keen interest in what other customers or people have to say about a brand and its products. When you embed Google reviews on your website, you give your potential customers a look into what others have experienced with your brand.
Such content is highly engaging and works well to increase the overall engagement of your customers on your website.
Build Social Proof For Your Brand
In today’s digital world, when brands are constantly competing with one another, they need to build social proof. When you embed Google reviews on your website, you display the strong voice of your customers which reflects your brand’s advocacy.
Google reviews work for a brand by helping other potential customers to make a decision more effectively and quickly.
Boost Sales & Conversions
Embedding Google Reviews opens new doors for brands to drive more sales and conversions. The biggest challenge for any brand is to drive more revenue. This can be attained when brands win over the trust and confidence of the customers and keep them engaged for a longer duration.
Once the users are engaged and trust your brand, there is a high chance that they would be compelled to try out your products by making a purchase.
As mentioned above, we’ll guide you through a few tools that work perfectly for embedding Google reviews on your website.
The first tool on the list is the Taggbox Widget. This tool is designed to aggregate content from various social media platforms including Google. Users of the platform get the option to choose their connection type from either Places or the Google My Business account.
Users can create a Google review widget and improve its effectiveness and looks as per their personal needs and preferences. Users can customize the widget using a variety of styling options like themes, layouts, templates, etc.
Taggbox widget offers a content moderation panel to its users to remove any unwanted content from the platform. Using the profanity filter, users can ensure the topmost quality of content. After publishing the content, users can keep track of the performance of the Google review widget and get details such as clicks, total impressions, and more.
The support team of the platform provides assistance anytime users come across an issue while using the tool.
The second tool on the list is Tagembed. Again, Tagembed is a social media aggregation tool that enables users to aggregate content from various social media platforms including Google Reviews.
The tool offers multiple features to its users. Users can customize the widget by selecting from a wide range of options, moderate the content, and also get support from the platform’s support team.
The last tool on the list is Elfsight. After creating the Google review widget, users get an option to resize the widget as per the look of the business website. Before making the content live on the website, users can also see the preview of the Google review widget before finalizing it.
Now that you understand the significance of Google reviews, the benefits of embedding them, and the best tools for the process, it’s time to try it out!
Embed Google reviews on your website and you will be able to get the most value out of your Google reviews.