Many companies think that they need to spend all their time and money on marketing. While it’s true that you should market your business, one of the most effective ways to grow a business is by having a website.
How do you achieve your business goals with a website? Well, in this post, we will discuss 7 strategies for leveraging the power of the internet so you can start growing your business now. Read on!
Know Your Audience Well
It’s important to know your audience and their needs. Are they students, adults, or seniors? Do they prefer smartphones over laptops? How often do they use the internet?
Once you’ve answered these questions, focus on creating a website that caters to them. For example: if you’re designing a website for young adults who like using social media platforms such as Instagram and Snapchat, consider adding in some fun widgets so it’ll be more interactive and interesting for visitors! Make sure to ask yourself “What would my customers want from this site?” when developing content too.
Research and Find a Good Domain Name
A website’s domain name is the simplest way to describe your company or product. It’s what people will remember you by, so it’s important that you find a good one.
Here are some tips for finding a great domain:
- Think of words and phrases related to your business: Make sure that the name you’re thinking of is a good match for your business.
- Make sure it’s easy to spell: Don’t use unusual punctuation or capital letters in your domain.
- Check if it’s already taken: Search online and see if someone has already registered that domain name before buying one yourself. If so, pick something else!
Once you’ve picked out a great domain name, make sure people can easily find it by using keywords on search engines like Google and Bing. For example, “plumbing services [location]” will show results related to plumbing companies in [location] while “[location] plumber near me” will return local listings for those interested in nearby [location] plumbers.
Create a Simple, But Attractive Logo
Many people use logos to represent their business and products. They can be simple or complex, but it’s important that they stand out from the crowd so viewers will remember your brand!
Designing a simple logo for your company is easier said than done. At Noble Intent Studio, we provide brand identity packages starting at $3,000. If you’re just starting out, use tools like a free logo creator to create the first iteration of your logo. Once you have proven success with your business, consider upgrading to a professionally designed logo.
Keep Things Simple
You probably already have an existing business name but just in case your company doesn’t yet, try not to get too creative with its domain name. Instead, opt for something that’s simple and easy to remember.
The same goes with your website design too: keep it clean and uncluttered by removing all unnecessary distractions such as pop-ups or music. If you want a more professional-looking website design, consider hiring a web designer! Use our website planning checklist to ensure you have the details you need to give your web designer so they can create your new website specifically around your company’s needs.
Optimize Your Site for Search Engines
If other people see your business name on search engines like Google but don’t find any results about its location or services, then chances are they won’t click through at all since there will be no incentive to do so. To avoid this from happening, make sure that your business name is listed on search engines like Google and Bing.
To do this, create a sitemap of your site’s pages – including its sub-pages too! You can then submit them to major search engine sites by using Google Webmaster Tools or submitting via the Bing Add URL page. It might take up to several weeks for these submissions to update but it’ll be worth it once they finally do since you’ll start gaining customers who are searching online for what you offer.
Be Active Online and Try To Be Helpful When Possible
It’s important not only to have an active presence with social media but also to focus on creating helpful content so people will want to share with their friends as well! That way, they’ll be more likely to come back for your updates.
Make Sure Your Site Looks Professional
Lastly, remember not only how important it is what kind of content you have but also how much attention it needs when designing your website since looks are just as important as its actual content! Make sure everything matches by using high-quality images and an easy-to-navigate layout.
In conclusion, a website is a great way for your company to grow and it’s important that you take full advantage of this article and always use it as a guide! Also, remember these tips when creating a website:
- Don’t go overboard with keywords or duplicate content on your website
- Make sure there’s a good balance between optimized text, images, and multimedia elements on every page
- Use “smart” HTML coding whenever possible
- Optimize site speed by keeping pages small in size and optimizing loading times on each webpage
When you do this, there is no reason why your business’ website can’t thrive and bring you more customers.
Ready to get started? Schedule a complimentary consultation with us today.
Jessica Thomas hails from a small town in Texas. She has a degree in Psychology but pursues her passion for writing through freelance work. When not writing she likes to spend her time cooking and travel the world.