Kensington Talmadge Community Association of San Diego
Logo, social and email marketing programs, and an easy-to-update, blog-focused website for San Diego neighborhood Kensington Talmadge.
Timeline: 2-3 months
Price Range: $3-5k
We started working with KenTal when we moved to the Kensington Talmadge neighborhood of San Diego in 2013.
The Association needed help with their email outreach, and help redesigning their website so their volunteer board members could easily update it. They also wanted to build in functionality to allow neighbors to register and pay to attend events.
We began by converting their email efforts from a personal Yahoo account to a MailChimp account where we could design the emails and track the subscribers.
We also set up a Facebook Page for the neighborhood and used outreach there and on neighborhood social networking platform Nextdoor.com to attract more subscribers to our email marketing efforts.
KenTal was also in need of a sophisticated, cohesive look. We completely redesigned their logo taking cues from historical elements found in the neighborhood like the lamps above the Talmadge gates and the Kensington neon sign that hangs over their downtown thoroughfare.
Custom lettering was created to match the sign and reflect original ads for the neighborhood in its beginnings in the early 1900s. Color inspiration came from the 1940s when the Association was first established.
With the new logo in place and email marketing and social marketing on-track, we started to redesign the website.
We needed something very intuitive for their mature audience, and something that would be easy for non-tech-savvy board members to update. We chose to build the site with Wordpress to take advantage of the easy-to-use blogging platform.
See the site.
Since the launch of the website, members are now registering and paying for events online rather than by phone or in person which is making life a lot easier for the volunteer board members.
Our first email campaign directing KenTal’s list of nearly 500 subscribers to the new website to register and pay for an upcoming event had a 46.5% open rate and a 5% click-through rate. Typical email campaigns see open rates around 43% and click-through rates as high as 10%.See All Case Studies