If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.
July 23, 2014
Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment. Unlike other forms of advertising and marketing, it’s easy to see just how effective email campaigns are. You can see which subscribers opened your email, if and where […]
Design Basics & Tips for Non-Designers
April 12, 2014
“Attractive things work better.” Don Norman surmises that aesthetic design changes perceptions and helps usability. Will viewers and/or users of your product or website perceive it to be professional and credible, or amateur and untrustworthy? Will their use of it come intuitively or will they be frustrated and confused? Your success may very well depend on good […]
Get Ready for Fall with Pantone’s Fall 2014 Color Palette
February 6, 2014
The color of the year, Radiant Orchid, is at the center of this season’s color palette. This vibrant and bold handful of hues is sure to help you jump into the season in style! For a more on the designers and influencers who inspired the selection, read more straight from the source. I’ve put together an […]
Be on-trend this spring with Pantone’s Spring 2014 Color Palette.
November 21, 2013
Expect to see soft pastels paired with vivid brights to “create a colorful equilibrium” in Spring 2014. For all the details straight from the source, see Pantone’s Spring 2014 Color Report! I personally love the this year’s modern palette – feminine and empowered! My favorites are Celosia Orange and Radiant Orchid. I’ve put together an Adobe […]
5 Big Brands Use Animated GIFs in Emails in a Not-So-90s Way!
July 14, 2013
Have you noticed a lot of animated GIFs in emails lately? We sure have! We’ve seen animated GIF’s coming from big and small brands alike. When most people think of animated GIF images, thoughts of terrible 90s “designs” come to mind. As these brands demonstrate, animated GIFs are making a not-so-90s comeback! And with all […]
Get a fresh start this spring with Pantone’s Spring 2013 Color Palette
March 20, 2013
I’ve been thinking a lot about color this week – especially vibrant, spring colors. Maybe it’s because it’s the dead of winter where I am in Chicago this week… Spring colors suggest renewal, excitement, and a fresh start. I’m looking forward to what the next season has in store, and I’m excited about Pantone’s Spring 2013 […]
The Success of Your Business Depends on Design
February 12, 2013
The visual design of your logo, business cards, website and marketing materials are the modern-day storefront of your business. Potential customers (window shoppers and passers by) see a poorly designed logo as a light-up sign with a few burned out light bulbs. They see a confusing user interface on a website as a disorganized, messy […]