Guidelines for Alt Text on the Web

Including alt text on the images on your website is one way to achieve accessibility for all users, resulting in ADA compliance and strengthening your SEO. Always include alternative text for images, videos, and audio files. An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative. This alternative text describes your images and provides critical missing context for users who can’t see them.

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10 Ways To Make Your Lead Generation Website Convert On The First Visit

Visitors convert on their first visit to a site more than 80 percent of the time.

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6 Must-Haves for Donation-Driven Websites

We looked at 9 donation-driven, non-profit websites and noticed they all had 6 things in common. Follow these guidelines for a high-conversion design!

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Good design is like a good burger.

The value of a well-designed website or logo that achieves business objectives is equitable to the cost.

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Blogging Basics for Businesses

Learn why you should be blogging and how to start!

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5 Ways to Turn an Error into an Opportunity: Designed 404 Pages

A 404 page is what a user sees when they attempt to navigate to a page that doesn’t exist on a website. It’s a necessary component of any website, but why not use it for something more than just an error message?

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How to (Properly) Save Images for the Web

Saving images for the web can be a confusing topic, so here we present our philosophy for saving images for use on the web. When you break it down it comes down to three simple steps. 1) Pick the right format2) Pick the proper pixel dimensions3) Use a lossless optimizer 1. Picking the right format […]

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Design Basics & Tips for Non-Designers

“Attractive things work better.” Don Norman surmises that aesthetic design changes perceptions and helps usability. Will viewers and/or users of your product or website perceive it to be professional and credible, or amateur and untrustworthy? Will their use of it come intuitively or will they be frustrated and confused? Your success may very well depend on good […]

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The Success of Your Business Depends on Design

The visual design of your logo, business cards, website and marketing materials are the modern-day storefront of your business. Potential customers (window shoppers and passers by) see a poorly designed logo as a light-up sign with a few burned out light bulbs. They see a confusing user interface on a website as a disorganized, messy […]

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